These stakeholders include micro, small and medium enterprises (MSMEs) across Southeast Asia that got support from Lazada in their digital transformations. For example, in Malaysia, Lazada trained more than 600 women from marginalised and low-income communities in digital commerce as part of its LazEmpower initiative.
In Thailand, Lazada partnered with the Bangkok Metropolitan Administration, Thailand Tourism Authority and Tourism Council of Thailand to support 200 homegrown labels and local businesses. They provided onboarding support and assistance during the incubation period for new sellers on the platform. And across the region, Lazada organised more than 30 conferences to help online sellers stay up-to-date with trends.
To address innovation and infrastructure, Lazada has also been supporting merchants in transitioning from an online-only environment to an omnichannel retail avenue. In May 2022, more than 20 international and Singapore tech brands participated at the Grand Online Tech Show, Lazada’s inaugural in-person omnichannel tech show. The event allowed customers to explore and test products in person while also enjoying the conveniences of online shopping.
“Consumers could easily make purchases through the Lazada App, with the option of doorstep delivery or in-store pick-ups. This shows boosted growth in sales by 25 per cent compared to the all-virtual event held in 2021,” said a Lazada spokesperson.
Equipping today’s workforce with the right skills for tomorrow
Lazada's future-ready workforce pillar is aligned with five SDGs: good health and well-being, quality education, gender equality, decent work and economic growth and reduced inequalities.
At the top of the company's achievements is its 44 per cent female workforce, according to the ESG report. Lazada attributes this to its talent attraction strategy, which promotes inclusivity and equal opportunities.
Ms Gladys Chun, chief counsel for the Lazada Group, says: “We ensure that our job postings, recruitment channels, interview process and communication materials are devoid of discriminatory language and biases.”
Once they join the company, employees benefit from coaching, feedback, and structured training such as workshops and e-learning. Lazada has invested in an in-house digital learning platform, called Grow, that offers more than 1,000 courses covering topics such as business, commercial retail, communication and compliance.
Lazada is also strengthening its commitment to employee well-being. In 2022, the company introduced LazListen, a mental well-being support programme to address personal or workplace issues that may impact employee's mental health.
“All employees can dial the LazListen round-the-clock support hotline and seek confidential consultations with trained professionals,” says Ms Chun.