Steve Bailey marketing director for Charlotte, North Carolina NBC affiliate WCNC.
Starting June 5, Bailey will be responsible for overseeing the station’s marketing operations across platforms and Charlotte Today, a locally produced lifestyle show.
“We are thrilled to have someone with Steve’s depth of experience in programming and marketing join our talented team,” said WCNC president and general manager Joan Barrett. “Steve’s track record in innovation will bring an energy that will help us elevate the momentum we’ve experienced the last two years.”
Bailey comes from KSA Entertainment, a producer of original content for broadcast, cable and streaming platforms in the US, Canada, and Puerto Rico, where he’s served as chief operating officer. Bailey has held several executive leadership positions, including head of local programming and creative for Weigel Broadcasting’s WCIU in Chicago, where he launched The CW Network.
His previous roles include director of programming and affiliate marketing at Media General where he launched Hollywood Today Live into syndication, vice president of marketing and promotions for ACME Communications, where he oversaw marketing for the nationally syndicated morning show, The Daily Buzz, and manager of affiliate marketing for The WB network.
He’s also worked as creative services director at WDTN and WBDT in Dayton and at KWBQ-KASY in Albuquerque. He began his career in media in the sales department at WSTR in Cincinnati.