Exclusive partnership delivers a major e-commerce event and expands reach to merchants and consumers
HONG KONG, May 22, 2023 /PRNewswire/ — Skimlinks, a Taboola Company, has partnered with Yahoo Hong Kong as the exclusive affiliate partner for their first annual signature event, 666 Shopping Event, happening from June 1-6 this year. This partnership brings merchants opportunities to showcase their brand, boost brand awareness, and attract potential new customers in Hong Kong.
Skimlinks & Yahoo Hong Kong Partner to Bring New Shopportunities to Hong Kong in “666 Shopping Event”
By leveraging the power of one of the key internet portals in Hong Kong, which boasts an impressive 87% reach of the internet population reaching 5.3 million monthly users, this partnership presents a valuable platform for merchants to tap into a vast and engaged audience. Additionally, Yahoo and Skimlinks offer a variety of customizable packages to suit merchants' business needs. The packages include brand-specific retailer pages, guaranteed content, and Electronic Direct Mail tailored to merchants' requirements.
Quote from Celina Fan, Head of Lifestyle and Commerce at Yahoo Hong Kong
“We're delighted to offer this online shopping event to shopping lovers. We want to create a successful event that benefits all participating merchants by leveraging our strong content reach, marketing and advertising efforts to drive traffic to their website.
Merchants can enjoy the opportunity to meet highly engaged Hong Kong shoppers across our content channels including fashion, lifestyle, food and travel during this shopping event. I am excited to continue working with Skimlinks to expand this event into one of the leading seasonal online shopping events in Hong Kong.”
Quote from Jade McDade, Director APAC, Skimlinks • Publisher Account Management
“We know from our experience with premium publishers in other markets, like Australia for example, that dedicated shopping events are very well-received by consumers and are a lucrative revenue source for publishers. We're delighted to exclusively partner with Yahoo Hong Kong for their very first Yahoo Hong Kong 666 online shopping event and are confident it will also be a highlight in the commerce calendar.
Commerce content is a key revenue stream for publishers worldwide. We're delighted through our partnerships with Yahoo Hong Kong and other publishers in the region, to continue to grow the industry further.”
Yahoo Hong Kong started partnership with Skimlinks for their affiliate marketing and commerce content strategy at the end of 2019 and it has been a part of their consistent strategy for business development, with investment into their resources and coverage for as many categories as possible. In the past three years, it has rapidly become a prime and fast growing online revenue source. Notably, in terms of year-over-year growth between 2021 and 2023, Yahoo Hong Kong has achieved impressive results, with recorded strong double digits growth in publisher order value sales and commission recorded.
Yahoo Hong Kong 666 shopping festival is scheduled to take place from June 1st to June 6th, 2023, featuring exclusive discounts from nearly 30 merchants that will be available throughout the event.
Official event website
About Yahoo Hong Kong
Yahoo Hong Kong reaches over 5.3 million internet population in Hong Kong, bringing them closer to finance, sports, shopping, gaming and news—with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media. To learn more, please visit yahooinc.com.
From 2019, Yahoo Hong Kong leveraged its no. 1 internet reach and broad soft content coverage to establish affiliate commerce Shopping channel, with ambition to provide “the best online shopping guide with the best-buy recommendations” for local audiences and has quickly become the leading affiliate commerce publisher in the marketplace. Going forward, commerce will continue to be Yahoo's core business and editorial focus.
Skimlinks powers commerce content strategies for publishers. As the world's largest commerce content monetisation platform, it helps grow a revenue stream that can contribute as much as a quarter of a publisher's overall revenue, which enables publishers to be less dependent on advertising.
Its technology automatically earns publishers a share of sales they drive through product links in commerce-related content created by editors. The platform is a one stop solution providing the technology and the data to start, grow and successfully scale a content commerce strategy across desktop, tablet and mobile.
Skimlinks connects 60,000 publishers to 48,500 merchants around the world, generating $2.5m of sales every day. With over ten years in the industry, Skimlinks is ideally placed to become a trusted long-term partner for publishers. Clients include half of the top content publishers in the US&UK such as Conde Nast, Hearst, Yahoo!, Huffington Post, Reach and MailOnline.
The platform is scalable and supported by 100% trusted privacy frameworks certified by EDAA and IAB with complete GDPR compliance.
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