Mainfactor, a Philadephia, PA-based e-commerce-as-a-service and direct-to-consumer acceleration company specializing in the music and entertainment industry, acquired the e-commerce-related sites and assets of Gimme Radio Inc.
The amount of the deal was not disclosed.
Mainfactor has relaunched the Gimme Metal store at gimmemetal.com and plans to reintroduce the Gimme Country and Gimme Hip-Hop stores in early 2024.
Led by Tyler Lenane, CEO, Gimme Radio provides a genre-specific and community-based streaming music and e-commerce, with a dedicated audience of over 400,000 fan music consumers, particularly in the metal, country, and hip-hop genres.
Led by Mike Fiebach, Founder and CEO, Mainfactor offers end-to-end solutions for omnichannel e-commerce and direct-to-consumer (D2C) operations, encompassing technology, fulfillment, customer service, and marketing for renowned artists, creators, and brands. It is backed by venture investors, including Upper90.