While eBay has been pushing pre-loved goods across all of its marketplaces, it seems to be really promoting the concept of second-hand fashion in the UK.
Recently, eBay UK appointed Amy Bannerman as its in-house Pre-Loved Style Director and agreed to extend its involvement as the provider of pre-loved fashion on the hit TV Show Love Island.
Considering its strong focus in this category, eBay UK is addressing the increasing demand for second-hand bridal wear by introducing a dedicated Pre-Loved Wedding Hub on its marketplace.
The eBay UK Wedding Hub showcases an extensive collection of second-hand bridal, bridesmaid dresses, accessories, and vintage suits from a wide range of designers and retailers, including renowned names like Vera Wang and Vivienne Westwood.
Its launch is a timely response to a recent study conducted by eBay UK, revealing that 74% of individuals in the UK are considering opting for a pre-loved wedding outfit as their “something old.” Additionally, the marketplace has witnessed a significant surge in searches (50%) for the phrase ‘pre-loved wedding dress.’
“As we approach peak wedding season, we hope our new wedding hub gives brides-to-be the option to get their dream wedding outfit, for a fraction of the price,” said Kirsty Keoghan, global GM of fashion at eBay.
“We’re seeing more modern brides looking for wedding outfits that reflect their personality, and by choosing pre-loved, you really can find those unique options, while increasing the lifespan of these amazing dresses – which are often only worn once.
“With such a broad range of designer options available, there really is an outfit for everyone to dazzle in on their big day and options to suit all budgets, without compromising on style.”
The eBay UK Pre-Loved Wedding Hub is live now on the marketplace here.
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