Amazon announced that it will be debuting ‘Buy with Prime for Shopify' in the near future. Currently, the service is only available on an invite basis, but it will soon see a larger rollout after the testing period. Prime is one of the most popular services in e-commerce, as it enables free delivery, hassle-free returns, and industry-leading customer service for individuals who spend just a small monthly or annual fee.
With Buy with Prime for Shopify, these Prime members will gain even more value out of their subscription, as it will be applicable to numerous Shopify stores at the retailers' discretion. The new integration will work by prompting Shopify customers to Buy with Prime at checkout. The user can then sign in with their Amazon information, verify their Prime subscription status, and pay for the order with a payment method saved on the user's Amazon account. The customer will then receive all of the perks of the Amazon Prime membership, as the delivery will be handled by Amazon's fulfillment network.