UK price comparison site Broadband Genie has boosted its top team with the appointment of its first chief executive officer.
Eliza Vlachou has joined the Nine Hills Road-based company, which launched in 2004 as part of the Genie Ventures group.
She was previously the marketing director of e-commerce fintech Kuva. She has more than 15 years experience in the marketing and telecom sectors, with the majority spent in senior roles at TalkTalk, the UK’s fourth-largest broadband provider.
Broadband Genie is currently experiencing rapid growth, fuelled by an increased public appetite for saving money on their broadband and a rise in the telecoms affiliate market. Last year Broadband Genie saw record revenue of £4.4m, up 145 per cent in five years.
Ciaron Dunne, CEO at Genie Ventures – which employs 75 people – said: “In Broadband Genie’s 20th year, we are delighted to welcome Eliza as its first CEO.
“Her background working in agile start-ups and corporate telecoms made her an ideal choice to lead the business and our talented team.
“Eliza’s marketing experience, commercial knowledge and creativity will be a huge asset as we drive the brand forward and deliver more for our customers.”
Eliza, who will be based at the company’s new tech hub on Nine Hills Road, said: “I’m excited to be joining the team at Broadband Genie and continuing its mission to become the website the nation visits to have its broadband questions answered, as well as helping people to switch – and save – as easily as possible.
“The internet is an essential service, and we will always fight for the consumer to make sure they can access it and get the fast speeds and low bills they deserve.
“I want to build upon Broadband Genie’s well-deserved reputation for excellence and increase our share of the affiliate market, working closer with providers.”