With the e-commerce industry booming and Amazon further expanding b2b resources, it's no surprise people want to invest and make money in such a lucrative space.
Typically, reaping the benefits and generating profits from an E-commerce business consists of product sourcing, market research, active management, logistics, and more, which is way too daunting and time-consuming for most people.
Ascend CapVentures, a company that has received significant media attention and recognition, claims to offer comprehensive services encompassing online store setup, management, and logistics. By providing this all-in-one solution, individuals are able to invest in an automated and profitable eCommerce solution.
Today we’ll be reviewing Ascend CapVentures, looking at their process, exploring what they offer, and seeing whether or not their process is legit.
Who Founded Ascend CapVentures?
Will Basta and Jeremy Leung launched the company together in February 2020. Will and Jeremy are both lauded entrepreneurs, achieving success in online business years before starting ACV.
The two e-compreneurs say that ACV is their passion and that growing and nurturing the company indefinitely is a shared vision between them both.
“We scaled back and stopped taking on clients after reaching 12 active clients,” Will says.
“We wanted to focus on quality rather than more quantity.”
Basta tells us that once he and Jeremy had nailed down the process, they expanded, adding a plethora of employees and partners to their venture.
Both Will Basta and Jeremy Leung are authors on the Forbes business council, where they share their advice and insights with aspiring entrepreneurs and Forbes readers.
Ascend CapVentures Internal Process and Client Base

The company carves out a niche for itself by providing (according to their website, online reviews, and testimonials) top-notch Amazon Fulfillment By Amazon (FBA), Walmart store, and e-commerce automation services for sellers, helping them scale their businesses to unprecedented heights.
Records and internal documents show that Ascend is equipped with a team of over 400 e-commerce professionals and indicates it has already assisted more than 700+ fully managed clients (and stores), in achieving their ROI and growth goals.
The Ascend CapVentures Advantage
Ascend CapVentures offers a unique hybrid model that combines advanced infrastructure and proprietary product-sourcing strategies. This model has been instrumental in building, operating, and scaling more than 500 successful Amazon FBA businesses to date.
The company's system is designed to bring guaranteed success and desired ROI targets within 6-12-18 or 24 months. Once these monthly numbers are achieved, the team offers additional options to help the business accelerate further. This includes DFY brand building and expanding to new platforms, adding private-label products, and more.
Secured Inventory
One incredible and surprising aspect of the Ascend e-commerce guarantee is that they promise secured inventory. This means they will refund or replenish any wholesale inventory that’s bought by the client for their store that doesn’t sell within 90 days! This is an added layer of confidence for the clients they work with.
Guaranteed ROI Policy With Ascend
Another exciting aspect of Ascend is that they offer an ROI guarantee to their clients. Simply put, if you don’t make an ROI, you don’t pay. If you follow the onboarding process, and authorize Ascend to carry out its automation process, which includes sourcing inventory for you, then you will make a return on investment without lifting an operational finger.
How is such a great-sounding opportunity possible, though? According to CRO Will Basta “We are so sure of our solutions, that we are virtually able to secure results. We see so much growth and success that if for some reason a client didn’t generate an ROI within a respected timeframe, we would buy their store back from them, which would give them a positive return.”
In theory, the idea is legit. According to Will, due to their successful process, they haven’t had to buy a single store from a client yet.
The Onboarding Process
Ascend explained their entire process to us. It’s a relatively simple and streamlined onboarding process that takes between 3-6 weeks (depending on various factors.)
One thing that's super interesting and helpful is that Ascend assists clients in setting up their LLC through their partners, and within 2-3 weeks, clients get approved on Amazon. The company then begins product sourcing and provides an invoice for inventory.
The inventory arrives in roughly eight weeks for the first batch purchased as a new wholesaler. Once listed on Amazon, sales start within a week. New clients are onboarded to Slack in the beginning with a checklist of the only setup items they need to do.

Tools and Software
Ascend CapVentures utilizes a variety of tools and software to ensure smooth operations and efficient client service. They use Zendesk for their ticketing system, Slack for communication, Zenventory for inventory management in their warehouses, and Myrealprofit and Sellergrid for Amazon sales analytics. Internally, they use ClickUp for project management.
Global Reach and Expansion Plans
Currently, Ascend CapVentures is selling in the USA, UK, Canada, and UAE markets. They plan to expand this option for clients by the end of 2023 or early 2024.
They have manufacturers in Greece, Mexico, Colombia, Vietnam, and China and are particularly bullish on Latin America manufacturing for their private label division.
Logistics and Warehouse Ownership
Ascend initially started with two warehouses that they exclusively lease and operate in Texas. Recently it successfully expanded its operations to include three new partner facilities in Michigan, New Jersey, and Florida.
This strategic expansion is aimed at enhancing their logistics operations, which will ultimately result in improved delivery times and increased efficiency for their valued clients. Further, the company has been proactive in sourcing more direct-from-manufacturer deals. This forward-thinking approach empowers Ascend CapVentures with greater control over product quality and availability.
Ascend Distribution
Under the Ascend CapVentures umbrella is Ascend Distribution, which is able to source exclusive product access and licensing, leading to an entry point and sublicense for clients under the wholesale model.
This is a significant advantage for clients looking to diversify their product offerings and increase their market reach.
Reviews And Testimonials

Ascend Capventures has a 4.5/5 star rating online, with 94% percent of clients indicating they are extremely satisfied with the service.
Further, there are countless video testimonials posted online about them, which indicates clients are satisfied and happy with the services and management provided by Ascend Capventures.
“It's been great for me, I still have my main job, but I just let the professionals take care of it all for me,” says Jim, a client of Ascend who particularly enjoys the automation aspect provided by the company.
The Verdict On Ascend CapVentures
Ascend is a reputable and legitimate E-commerce automation company. Their unique offerings and guarantees make them an excellent choice for those who have the wherewithal to invest in a bustling category of business. They are widely regarded as the dominant player in assisting clients in establishing businesses on Amazon and Walmart that generate passive income.
Their infrastructure, licensing agreements, and a team of over 400 experts are effective in enabling clients from all corners of the globe to establish and operate their e-commerce enterprises with minimal time and effort.
More than 700 clients have selected Ascend as their trusted ally in the transformative e-commerce landscape, and after looking at their process and success, it's no surprise that they’re the most trusted company in the e-commerce automation and sales management industry.
With their robust system, experienced team, and commitment to client success, they offer a unique opportunity and guarantee for Amazon sellers to scale their businesses and achieve their growth goals.
Now beyond Ascend and its proven track record, the current state of e-commerce and the rapid growth taking place in the industry is also an appealing reason to consider investing in E-commerce.
Expenses can be investments, and for someone looking to further invest in an additional business and income stream, Ascend CapVentures could be a great investment. It is not just a service provider; it's a partner in your forecasted to be a profitable e-commerce business journey that will help you set up a successful online storefront.
If you’re wondering why e-commerce is a great investment, or you’re considering investing in the space, you should be aware of the current industry trends
Beyond Ascend and its proven track record, the current state of e-commerce (with rapid growth taking place in the industry) could also be an appealing reason to invest in e-commerce.
As technology continues to evolve and consumer behavior shifts towards online shopping, e-commerce is set to play an increasingly significant role in the global retail landscape. Let's look at some key statistics and trends that are shaping the future of e-commerce.
The E-commerce Boom: Statistics on How the Industry is Growing

The e-commerce industry is not just growing; it's fricken’ booming. This year in 2023, e-commerce sales are predicted to increase by 10.4%. Fast forward to 2025, and e-commerce is slated to represent 24.5% of all retail sales across the globe.
In 2019, the global e-commerce market was valued at a whopping USD 9.09 trillion. According to forecasts, there is an anticipated surge in this figure at a compound annual growth rate (CAGR) of 14.7% from 2020 to 2027. If these projections hold true, the figure could reach as high as USD 27,147.9 billion by the end of 2027.
In 2020, retail consumer goods sold through e-commerce platforms accounted for 18% of all global retail sales. According to projections, this figure is expected to experience an annual growth of over 1%, which would allow it to encompass approximately 22% of total global retail sales by the year 2024. By 2023, global e-commerce sales are forecasted to hit $5.9 trillion, marking a growth rate of 8.9%.
These statistics paint a clear picture: e-commerce is on an upward trajectory, and businesses that leverage this platform are set for success.

The Top-Selling E-commerce Products of 2023
E-commerce platforms offer a plethora of products catering to diverse consumer needs. Due to the diverse flexibility offered by platforms like Amazon, sellers can have a lot of control over the outcome of their store's success. Here's a look at some of the most sought-after product categories in the e-commerce space:

- Fashion: From clothing and shoes to accessories and jewelry, the fashion segment is a hot seller in the e-commerce market.
- Video Games and Accessories: The online gaming industry is booming, making video games and related accessories a profitable e-commerce niche.
- Pet Care: Pet owners are turning to e-commerce platforms for their pet care needs, driving demand for products like pet food, toys, and accessories.
- Books: Despite the digital revolution, books continue to enjoy high demand in the online marketplace.
- Electronics: Tech-savvy consumers are increasingly purchasing electronics like computers, Bluetooth speakers, and wireless chargers online.
- Beauty Products: The beauty industry has found a lucrative market online, with products like nail polish flying off virtual shelves.
- Toys: The demand for toys spikes, especially during the holiday season, making it a profitable e-commerce niche.
- Travel Gear: Travel essentials like luggage, carry-on bags, and travel pillows are popular purchases on e-commerce platforms.
- Household Items: Everyday items like disposable plates and kitchenware are commonly bought online.
While these products are currently popular, the dynamic nature of the e-commerce industry means that new trends can emerge at any time. As we move forward, it will be interesting to see how the e-commerce landscape evolves and which products will capture consumers' attention next.
Whether you're a seasoned e-commerce veteran or a newcomer looking to break into the industry, Ascend CapVentures could be a valuable partner in your e-commerce journey.
